A brand from humble beginnings, with an underlying passion for improving the scene as well as aiming to bring underground music lovers unrivalled experiences. Since the inception of Frame in 2017, it has slowly simmered into something that has grown to fit the mould of the people, whilst formulating a recipe to bring them all together in unison.

Frame’s ethos is clear and definitive, as well as complementary to its vision. Minimalist in its approach, yet maximising the quality of experience enjoyed by those that engage with the brand. Combining a mix of established and rising artists with subtle production and hints of some of the most iconic club environments on the planet, Frame offers a simple solution to the issue of depleted creativity and limited uniqueness in experience for clubgoers.

Driven by a team from different backgrounds in electronic music, Frame continues to deliver a fresh alternative for party-seekers and dancefloor revellers alike with an emphasis on high-quality underground music, profound attention to detail and an unrivalled approach that the UK scene has been crying out for.